Very often I hear the question is there really a  difference between 
 skin care products sold in stores or by estheticians?  You may have  
heard or read reports from beauty editors that there is no difference.  
  I am here to set the record straight.  YES, there is a difference!  We
  begin by looking at what factors may determine the cost of a product.
Concentration of active ingredients such as vitamins/anti-oxidants,  
minerals, essential oils; production costs, advertising and packaging.  
Let's take a closer look.  Drug store brands usually contain lower  
amounts of active ingredients and are primarily made up of water and  
fillers.  That is how they keep the prices so low.  Department store  
brands have a higher percentage of active ingredients, however, they  
spend a lot on packaging and advertising, which is passed on to the  
consumer.  When you purchase products from a department store,  
salespeople with no skin care experience are making the recommendations.
   Do I need to spend $100 on a moisturizer to have it work, you may 
ask?  The answer is NO.  If a manufacturer is adding ingredients of the 
 highest quality and the price of the cream is between $30 and $50, than
  what would justify another cream selling for $100?  The $50 cream  has
  the highest quality ingredients, right?  It comes down to packaging,  
gimmicks, name recognition, and celebrity endorsements.  The only  
exception is when you are purchasing serums, eye creams and specialty  
products. However, even these should never exceed $100.
In
  addition, you should always look for products that have no synthetic, 
 toxic ingredients.  A natural organic product that uses high quality  
ingredients should not have to carry a higher price tag than a high  
quality toxic product.
Professional skin care products 
contain  the highest percentage of active ingredients that are available
 without a  prescription.    Therefore, these professional products will
 be able to  treat the skin more effectively.   More importantly, the 
products you  purchase from your esthetician will be the correct 
products for your  skin type.  There is no guessing or chance of purchasing 
the wrong product.
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